Norris Penrose Event Center

Colorado Springs Premier Event Center

Looking for Vendor Info? Please Visit the Home Website for Each Event by Clicking, Buy Now.

Upcoming Events

TitleDateLocation
Mt. Carmel Food Distribution13 Nov 20261125 West Moreno Avenue, Colorado Springs, CO, USA
The Springs Home Show - Nationwide Expos13 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Colorado Cosmic Con14 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
The Springs Home Show - Nationwide Expos14 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Colorado Cosmic Con15 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
The Springs Home Show - Nationwide Expos15 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Vintage Market Days® Colorado Springs20 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Vintage Market Days® Colorado Springs21 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Vintage Market Days® Colorado Springs22 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
28th Annual Holiday Food & Gift Festival04 Dec 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
28th Annual Holiday Food & Gift Festival05 Dec 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
28th Annual Holiday Food & Gift Festival06 Dec 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Mt. Carmel Food Distribution11 Dec 20261125 West Moreno Avenue, Colorado Springs, CO, USA
Candy Cane Artisan & Craft Show12 Dec 20261045 Lower Gold Camp Road, Colorado Springs, CO, USA
Candy Cane Artisan & Craft Show13 Dec 20261045 Lower Gold Camp Road, Colorado Springs, CO, USA

Past Events

TitleDateLocation
Colorado Springs Women's Living Expo08 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Colorado Springs Women's Living Expo07 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Pikes Peak Card Show07 Nov 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
CHSAA - Cross Country State Championships31 Oct 20261045 Lower Gold Camp Road, Colorado Springs, CO, USA
The ARC - Halloween Dance29 Oct 20261045 Lower Gold Camp Road, Colorado Springs, CO, USA
Colorado Springs Cluster - All Breed Dog Show25 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Colorado Springs Cluster - All Breed Dog Show24 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Mt. Carmel Food Distribution23 Oct 20261125 West Moreno Avenue, Colorado Springs, CO, USA
Colorado Springs Cluster - All Breed Dog Show23 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
The Road To Hope22 Oct 20261045 Lower Gold Camp Road, Colorado Springs, CO, USA
Colorado Springs Cluster - All Breed Dog Show22 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Mystic Boho Vintage Extravaganza18 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
The Pioneer Demolition Derby Crash or Treat17 Oct 20261045 Lower Gold Camp Road, Colorado Springs, CO, USA
Mystic Boho Vintage Extravaganza17 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Pikes Peak Card Show11 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Pikes Peak Card Show10 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Mt. Carmel Food Distribution09 Oct 20261125 West Moreno Avenue, Colorado Springs, CO, USA
Body Mind Spirit Celebration - Towards Wonder04 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Body Mind Spirit Celebration - Towards Wonder03 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Body Mind Spirit Celebration - Towards Wonder02 Oct 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Pinners Conference - Colorado26 Sep 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Outlast Race26 Sep 20261045 Lower Gold Camp Road, Colorado Springs, CO, USA
Mt. Carmel Food Distribution25 Sep 20261125 West Moreno Avenue, Colorado Springs, CO, USA
Pinners Conference - Colorado25 Sep 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Wild West Home & Handmade Expo20 Sep 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Wild West Home & Handmade Expo19 Sep 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
Pikes Peak Card Show12 Sep 2026945 Lower Gold Camp Road, Colorado Springs, CO, USA
27th Annual Walk for Down Syndrome12 Sep 2026945 Lower Gold Camp Rd, Colorado Springs, CO, USA
Simple Gift Schoolhouse Playgroup10 Sep 20261045 Lower Gold Camp Road, Colorado Springs, CO, USA
Business Office

Business Office

The Norris Penrose Event Center business office is open Monday through Friday 9:30 AM - 4:30 PM. Hours of operation may vary depending on events happening at the event center. To book the facility or inquire about events please call: (719) 635-8881

STADIUM ARENA

STADIUM ARENA

The stadium arena hosts an array of events from May thru October; including rodeos, equestrian events, motorsports, circuses, cross country meets, sport competitions, concerts, and festivals.

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INDOOR EVENT CENTER

INDOOR EVENT CENTER

This indoor space has been redesigned to increase its capacity to host a variety of events, including home and landscaping shows, gun shows, brew fests, dog shows, vendor expos, motorcycle swaps, business expos, private parties and weddings.

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Heritage Room

Heritage Room

This multipurpose event space offers a one of a kind setting, commonly used for banquets, meetings, and receptions. It is offered in conjunction with stadium events or can be used on its own for private functions.

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TOUR OUR FACILITY

TOUR OUR INDOOR EVENT CENTER

TOUR OUR STADIUM ARENA

OVERNIGHT STAYS

OVERNIGHT STAYS

RV, Camper, and Horse Stalls are available on-site. For additional information and pricing details, please click 'Learn More'. Contact the Campground Host at (719) 425-0468 or send an email to campground@norrispenrose.com

 Price Range: $20 - $35
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SUMMIT CATERING

SUMMIT CATERING

Our onsite caterers are excited to help meet all of your event needs! Summit Catering Specializes in Custom Menu and Event Design. For more information on Summit, please contact them: taste@summitcatering.net 719-229-6466 http://www.summitcatering.net/

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Seven Falls Shuttle Service

Seven Falls Shuttle Service

Seven Falls shuttle currently operates Friday through Sunday from 9:00 AM thru 4:00 PM. All Visitors to Seven Falls must park at 1045 Lower Gold Camp Rd, Colorado Springs (The Norris Penrose Event Center) in the North Parking lot closest to the facility entrance. From there, visitors to the Broadmoor Seven Falls enjoy complimentary shuttle service to the falls from the north parking area. For tickets and information please visit www.sevenfalls.com or call 855-923-7272.

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Interested in a career at Norris Penrose? Check out the available positions below.

Marketing Strategy & Integration Manager; Pikes Peak or Bust Rodeo

1045 Lower Gold Camp Road, Colorado Springs, CO, USA - OA-Dep1
POSITION SUMMARY

The Marketing Strategy & Integration Manager is the central owner of the Pikes Peak or Bust Rodeo marketing system. This role connects ticketing, digital and traditional media, social/content, PR, sponsorship, creative, web/data and outside partners into one coordinated plan designed to grow paid attendance and revenue.

The role begins with primary focus on the Pikes Peak or Bust Rodeo, with significant opportunity to expand into broader Pikes Peak or Bust Foundation and Norris Penrose Legacy Foundation marketing responsibilities as capacity and performance allow.

Submit a resume, cover letter, and a portfolio of previous work ​when applying online.

Core Responsibilities
  • Marketing Strategy, Planning & Integration
  • Ticket Sales, Audience Strategy & Digital Conversion
  • Paid & Traditional Media Coordination
  • Organic Social, Content & PR Integration
  • NFR Open / PRCA Circuit Marketing
  • Sponsorship Marketing & Fulfillment Integration
  • Creative, Brand & Production Management
  • Website, Data & Marketing Technology
  • Budget, Vendors & Accountability
  • Event-Week & Post-Event Leadership

What Success Looks Like

  • One integrated marketing plan connects ticket sales, content, media, PR, sponsorship and event operations.
  • Marketing starts earlier, runs year-round and is adjusted using current performance data.
  • Digital marketing is increasingly measurable and tied to ticket conversion, retargeting and attribution.
  • Specialists are coordinated, accountable and no longer operating in silos.
  • The NFR Open strengthens its role as the national storytelling hub of the PRCA Circuit System.
  • Institutional knowledge stays inside the organization through clear documentation, reporting and asset ownership.


Key Working Relationships
  • Kyle Park, CEO, Norris Penrose Legacy Foundation
  • PPOBR Board and Branding/Marketing leadership
  • Ticketing and Sponsorship leadership
  • PR / earned media coordinator

Job Description
  • Organic social/content coordinator
  • Traditional media negotiators
  • Digital performance / ticket-conversion agency
  • PRCA circuit partners, ambassadors/queens, contestants, Rangerettes, Girl of the West and community partners
  • Creative, web, video, print, signage and production vendors

Qualifications
  • 5+ years of experience in integrated marketing, event/sports/entertainment marketing, communications or a related field.
  • Proven ability to manage complex projects, multiple partners, budgets and deadlines while keeping the larger strategy in view.
  • Working knowledge of paid digital, social media, web analytics, conversion tracking, retargeting and campaign optimization.
  • Strong written and verbal communication skills and comfort working with executives, volunteer boards, committees, sponsors and vendors.
  • Experience managing agencies or contractors and evaluating performance against clear deliverables and KPIs.
  • Availability for key event periods, including Rodeo week.


Preferred: Experience with ticketed events, live entertainment, sports/rodeo, tourism or venue marketing; ticketing/CRM platforms; sponsorship activation; Adobe Creative Cloud or Canva; PRCA/Western lifestyle audiences; or group-sales/community marketing.


The Person Who Will Thrive Here
You are an integrator by instinct: strategic enough to understand the full growth plan and operational enough to build the calendar, close gaps, manage handoffs and keep execution moving. You do not need to be the deepest specialist in every discipline, but you must know how to lead specialists, ask the right questions, use data, and hold
the system accountable.

Career Growth
This role is intentionally designed to grow. The initial focus is the Pikes Peak or Bust Rodeo and NFR Open. As the system is established and capacity allows, the position is expected to expand into broader Foundation and Norris Penrose Event Center marketing leadership, with corresponding opportunity for advancement in title, scope
and responsibility.
Apply Now
Directions image
From the North:
Travel I-25 south to Exit 141 for US-24 W toward Cimarron Street. Keep right at the fork to continue on W Cimarron St. Use the left 2 lanes to turn left toward S 8th Street. Turn left onto 8th St. Turn right onto Lower Gold Camp Rd (Norris Penrose Event Center will be on the left)

From the South:
Travel I-25 north to Exit 141 for US-24 W toward Cimarron Street. Turn left onto W Cimarron Street and use the left 2 lanes to turn left toward S 8th Street. Turn left onto S 8th St. Turn. Turn right onto Lower Gold Camp Rd (Norris Penrose Event Center will be on the left). 
  • 1045 Lower Gold Camp Rd, Colorado Springs, CO, USA
  • Indoor Event Center 945 Lower Gold Camp Rd.

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The Norris Penrose Event Center has been at this location since 1973 and under current ownership since 2003 and is the proud home of the Pikes Peak or Bust Rodeo and part of the Spencer Penrose legacy of Colorado Springs. The Norris Penrose Event Center is focused on preserving Western Heritage, raising funds for our local enlisted military personnel, and providing top class event facilities of all kinds. The newest renovation to our property is the Indoor Event Center which provides up to 50,000 square feet of event space and was remodeled to accommodate all varieties of trade shows, festivals and fundraisers.

The Norris Penrose Event Center is owned by a 501(c)(3) non-profit and works with our sister events to help raise funds for our local military. We recently partnered with Seven Falls to provide offsite shuttle service and also work with Cheyenne Mountain Zoo and other local nonprofits to help all of our local events and activities flourish.

As Colorado Springs' Premier Event Center we are ready to help put on shows and events of all kinds!
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