In January of 2005 the Norris-Penrose Event Center (then known as the Penrose Equestrian Center) was purchased from the County in an effort to relieve the County of the overhead costs associated with running the facility, maximize its use and bring the Pikes Peak or Bust Rodeo back to the place it originally started.

This effort was accomplished by some very innovative men, including William Tutt, (son of Charles Leaming Tutt, co-founder of the facility), Robert Norris, Robert Alexander, William Miller, Mark Watson, El Pomar and others. These men currently sit on the Pikes Peak or Bust Rodeo Foundation Board, a non-profit organization, which is responsible for the purchase of the facility.

In an effort to recognize the efforts and considerable donation contributed by Robert Norris, as well as promote the diversity of events hosted at the facility, the Penrose Equestrian Center was renamed the Norris-Penrose Event Center.

As part of the agreement with the County, the Board elected to make some considerable improvements to the facility including the new, spectacular, Premier Event Complex to be constructed at the east end of the Penrose Stadium. The Premier Event Complex includes a VIP/Convention level as well as new concession, restroom and ticket facility level.

Along with the new additions, the Norris-Penrose Event Center will be hosting many diverse events ranging from Supercross and Monster Truck races to Home, Landscape and car shows, as well as rodeos. The Center is focusing on becoming more known as an “event” center, as well as an equestrian center in order to promote its diversity and continue its efforts to raise money for the military charities its founders adopted years ago.